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Household audiences
With 1000s of household attributes to pick from you can be sure you’re connecting with the right households.
Through a combination of Sky’s own data and third-party providers you can select which type of households will see your TV campaign. So you know it’s relevant and you’re not paying for households that won’t buy your product or service. You can see the 10 broad categories you can tap into above. We can also help you identify attributes that mean they’re more likely to buy your product from our research insights (for example, did you know people who have recently moved house are more than twice as likely to be in market for a new car).
Other good examples might be the importance of home ownership for a replacement window company or the age of children in the home for a theme park or leisure venue.
Location targeting
Once you have selected the right type of household, you can add the specific location(s) that matter to your business. You can of course target nationally, but more often than not businesses use one of the three location options below.
Area
Choose to have your ad played out in a region or Local Authority of your choice
Postcode
You can be more precise and decide to play your ad in households from certain postcodes. Choose from postcode areas, sectors and/or districts
Catchment Area
Define a catchment area by radius, box, drive time from your business, or delivery/service area
