Curchods is the leading Estate Agent in Surrey and sells more high value homes that any of it’s competitors. The Prime Service is targeted at the wealthiest home owners who are after a more discerning premium experience and expect the highest of standards.
The objective was to raise awareness of the Prime Service to our potential customers in the areas where we had our stores. Selling your house is a considered action and as such it’s about making sure Curchods Prime is front of mind at key times of the year
Curchods used AdSmart to target Very High Affluent Homeowners from the ages of +35yrs and who lived within a certain distance of their agents in Surrey.
We used a high frequency to ensure a lengthy campaign and maximise exposure.
“We are delighted with the results. We ran two campaigns this year and it was important for us to target those hard to reach affluent households. Our customers expect the highest service and it’s great that our campaign on AdSmart has given them that confidence to get in touch with us at Curchods.”
Graeme Wadhams – Marketing Director
223 Registrations and valuations instructed
£50m In house sales across the period
+£500,000 In Agency commission
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