Easigrass & AdSmart

Hyper Local Targeting

Easigrass

Background

Easigrass is an award-winning supplier and installer of artificial grass products, with more than three decades of experience transforming outdoor and indoor spaces around the world.

While traditionally using press and direct mail advertising to reach their customers, Easigrass wanted to step up their marketing to raise brand awareness and increase sales to their target audience – and AdSmart proved the perfect solution.

By using AdSmart, Easigrass were able to combine the power of TV advertising with highly selective targeting to ensure their ad was served to homes not only in their key postcode region, but also their target demographics too.

Top Line Results

The AdSmart campaign successfully increased sales by 20% within the targeted postcode region and subsequently, Easigrass have booked further campaigns.

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