Gasway was established in 1982 and today is East Anglia’s largest heating installation and servicing company.
They ran their first ever AdSmart TV campaign in October 2018 targeting 32,000 homeowners.
The Gasway marketing team were looking for a high impact, relevant way to target affluent 35+ homeowners in the NR postcode.
The campaign objectives were clear; to increase sales and to drive the number of internet enquiries.
“Gasway are delighted with the results achieved from using the AdSmart platform. It has been a real success for our business, giving us our best performing month ever in the domestic sector. AdSmart has proved to us that we can now identify the most appropriate audience, in the right areas, and generate the very best return on our advertising”
David Metcalf – Sales and Marketing Manager
As a direct result of running with a AdSmart TV advertising campaign the business hit some milestones during the month of October:
Most installs carried out in a single month to date.
Greatest number of installs sold in a single month.
The best quality of lead received in a given month.
Largest gross monthly revenue for the business.
The lead quality remained consistently higher ( 10% better) in the 3 months from October than in the previous 3 months.
Back to our great success stories
Please click on any of the sites below to open the link in a new window
