Get My Slice and AdSmart from Sky

Get My Slice logo

Background

Rollout of the global launch in the UK of the app which enables users to take back control of their digital footprint and earn money from selected advertisers.

Objectives & Targeting

The main objective was to drive brand awareness for the newly launched app. Specifically aiming to drive web visits, generate downloads and increase user retention.

Client Quote

“It was fantastic to work with AdSmart from Sky for a TV campaign as we launched our business in June 2020… We believe that TV helped add a sense of scale and credibility to our launch giving people the confidence to download an app from an unknownbrand…”

Oliver Southgate, CEO and Founder of Get My Slice

Top Line Results

449% relative uplift between response rate from the target group vs. the non target group

7,532 downloads by the target audience via the app store during the campaign

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