Highland Golf Links and AdSmart from Sky

Background

Highland Golf Links chose a bespoke AdSmart package for marketing to tee time visitors, Highland Golf Links was a collaboration between Royal Dornoch, Castle Stuart and The Nairn Golf Club using an AdSmart campaign to drive traffic to their website for booking golf and accommodation packages.

Targeting

Targeting was out of region, to high affluence males in areas with access to flights to Inverness airport. Overlaid with Sky Sports Subscribers.

Top Line Results

 +225% increase in page views in August 2020 vs August 2019
184% increase in new website users during the AdSmart campaign
+31% new website users remained after the campaign vs same period 2019

Client Quote

“Our ad was viewed 170k times which have really shown the value vs the relatively small cost. The number of people visiting out website to view the package on offer and the number of people following through to purchase the package has been something we’ve been delighted with for the amount of money we’ve spent. One of the main selling factors for the group here for AdSmart is the way you can target exactly the type of people you want to purchase including the locations you want the ad to be played out. We were able to work very closely with Sky to pick the households we wanted seeing our ad who we think would really benefit from the coming to Scotland and playing our championship courses and staying in luxury hotels, we felt we were getting a real benefit from using AdSmart.”

Neil Hampton General Manager, Royal Dornoch

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