Loganair

Flying high with AdSmart from Sky

Background

Loganair is a regional airline based at Glasgow Airport near Paisley, Scotland. In addition to its main base at Glasgow, the airline has hubs at Aberdeen, Edinburgh, Inverness and Newcastle airports.

Objectives & Targeting

Loganair used AdSmart regional targeting to welcome customers back whenever they were ready to travel again.

Client Quote

“Our objectives often vary in nature and are consistently met with a flexible range of targeting options to deliver high impact television advertising. AdSmart is a strong solution with a great support team who care about client success”

Sam Talbot, Marketing Manager

Results

+160% increase in brand awareness

3.5 spontaneous consideration

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