Your Move and AdSmart

Targeting Homeowners using the power of AdSmart

Background

Nationwide Estate Agents Your Move used AdSmart as part of a wider media campaign to promote their business to prospective clients, raising awareness of their local expertise and branches.

Your Move have 285 branches across the country, helping customers through every stage of the process of buying, selling or renting properties.

Objectives

To grow awareness of Your Move

Drive Your Move appointments (primarily valuations)

Top Line Results

41% of respondents had a positive brand view of Your Move

37% more likely to consider using your move after seeing the Sky Adsmart activity

Of those who recall seeing the ad, 6% took some type of action including looking up more information on the Your Move website

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