The New Forest Show is one of the UK’s largest and most prestigious agricultural events, located in the scenic New Forest. With a mission to attract more visitors and increase engagement, the organisers sought to leverage the proven powers of TV through AdSmart from Sky. The campaign ran for 14 days, focusing on driving awareness and boosting attendance.
The primary goals of the campaign were to:
• Create awareness among the target audience.
• Measure engagement and track response rates.
• Deliver an exceptional return on investment.
To reach the ideal audience, the campaign used:
• Geo-specific location targeting to focus on households in the surrounding areas most likely to attend the event.
• Experian Mosaic data to further refine the audience profile, ensuring relevance and precision.
• Viewers were 26x more likely to respond to the campaign compared to non-viewers.
• Achieved an impressive 5x ROI, demonstrating the effectiveness of addressable TV advertising.
• Generated 500 ticket sales, significantly contributing to the event’s success.
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