Octopus and AdSmart

Raising the awareness of the Octopus Group

Background

Octopus Group ran a AdSmart campaign as part of wider linear and VoD activity with the aim to grow awareness of the Octopus Group at an overall brand level.

Octopus Group are a London based investment company operating in several business sectors including healthcare, energy and property.

Objectives

To raise awareness of the Octopus Group, a London based investment company operating in several business sectors including healthcare, energy and property.

Top Line Results

5 x increase in prompted ad recall
+114% increase in prompted brand awareness
5% of viewers who recall seeing the AdSmart ad went on to do something as a result

In line with the campaign objective, the AdSmart activity drove an increase in awareness of Octopus when prompted with the brand name.

The campaign was aimed at “financially savvy” individuals who were likely to recommend financial products to others, either on a business or personal level. When asked whether or not they agreed with several creative perception statements, the AdSmart audience were more likely to agree that the ad was relevant for them.

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