OKA

Background

OKA started small in 1999 with 3 friends bringing unique designs from around the world to shoppers in the UK. It has grown to some 14 stores offering designs and furniture of the highest quality and integrity along with offering e-commerce and mail order services. This would be OKA’s first foray with addressable TV advertising.

Objectives

The objective of this activity was to grow brand awareness and drive new customer acquisition in key regions all over the UK. This could be either driving footfall to one of our 13 retail stores or shopping online.

Targeting

Having undertaken an audience profiling exercise, we were able to determine the most efficient audiences and locations to target. A combination of AdSmart and Advanced TV was then used to deliver activity in line with other media.

Top Line Results

Over 6,500 Incremental web visits.

3.3x exposed target audience more likely to respond.

2.7 to 1 Return on Investment.

Client Quote

“We achieved excellent results in terms of both reach and new customer acquisition using AdSmart. The level of insights and detail we received, during and post campaign we’re invaluable.
The ability to match purchase data back to Sky households allowed us to categorically prove campaign effectiveness.”

Jack Monaghan, Senior Paid Media Manager

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