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Background
Leading financial service provider Santander used AdSmart as part of a wider advertising campaign to promote their business banking service, Breakthrough.
Breakthrough is a financial service that is designed to help businesses reach their full potential and accelerate growth by offering a suite of support and expertise.
Objectives
Increase awareness and consideration of Breakthrough in the corporate and commercial business space
Have a positive impact on the Santander brand image
Top Line Results
Spontaneous Ad Recall up 21% vs control
Audience was 4 times more likely to be ‘in market’
Brand perception increased in various categories
29% increase in spontaneous purchase consideration vs control
11% took some sort of action
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