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Background
Teesside University used AdSmart alongside other media to raise awareness of their brand, reach key university prospects and drive footfall to an open day.
Thanks to AdSmart, Teesside University were able to advertise to prospects within a premium programming environment in a cost efficient way.
To ensure the ad was only seen by their desired target, Teesside University took advantage of AdSmart’s regional targeting capabilities to serve their ad to households of a certain demographic in key catchment areas.
By combining the power of TV with a targeted and regional campaign Teesside University were able to raise awareness and boost brand perceptions amongst core university prospects.
Objectives
To encourage enrolment to Teesside University and bookings to their open day in July.
To show Teesside University and it’s surrounding areas as an exciting and vibrant place to study, live and socialise
To show that Teesside is an innovative and creative university supporting graduate employability through links with industry and practical hands on experience
Top Line Results
Despite the AdSmart exposed test group and the non exposed control group both being exposed to Teesside University messaging on various platforms, the AdSmart campaign really cut through.
The test group were more than twice as likely to recall the AdSmart ad than the non exposed group when measured against key ad recall metrics.
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