Vospers

Accelerated Business Growth with AdSmart

Vospers auto dealers forecourt signage

Background

Vospers is a family run motor dealer group founded in 1946 based in the South West spanning both Devon and Cornwall with 18 locations in total. They have the largest range of new cars and used cars in the South West, as well as mobility, car hire, vans and contact hire. Vospers have traditionally used regional ITV for their TV advertising.

Objectives & Targeting

In December 2019 to January 2020, Vospers used AdSmart from Sky to promote their Blue Cross Sale campaign to 202,019 households across their region.

Client Quote

“As an established brand in the South West it is extremely positive for us to see a new ad platform deliver this sort of incremental uplift at a reasonable cost per sale. We intend to be back on-air with AdSmart in December based on these encouraging results.”

Mark Haslam, Contact and Communications Director at Vospers

Top Line Results

+34.5% increase in YoY sales

£5.1m gross revenue generated

432 cars purchased by Sky households

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