BioFreeze ice-olate their audience using Mastercard targeting tool

BioFreeze a range of pain relief products

Performance Health are a leading supplier of rehabilitation and medical solutions. With over 12,000 different products we are delighted that they have chosen AdSmart to launch a campaign for BioFreeze – a leading pain relief gel, roll-on, or spray which replicates the effect of ice on sore muscles and joints.

They are also one of the first to use our new Mastercard targeting tool, which in this instance uses Mastercard transactional data to isolate Sky households who buy pharmaceuticals from Boots and Superdrug stores.

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