Blue Air is Rumania’s biggest airline carrying over 1.5m passengers a year. In the UK they run flights to 22 European destinations from Glasgow, Liverpool, Birmingham, and Luton Airport. This month they launch a AdSmart campaign promoting their flights to Rumania, Cyprus and Italy out of Luton Airport.
This is their first TV campaign in the UK and they are using AdSmart’s ability to target conquest customers using MasterCard card data that identifies Sky households that book international flights directly with airlines.
