Last year Darren Bradford, Drayton Motors General Manager said “it’s transformed our business!” after their first AdSmart campaign.
So it’s great to see that they are back in 2018 with a series of campaigns aiming to capitalize on that success.
In June 2017 they out-performed the new car market by over 40%. After their AdSmart campaign the number of customers in their franchise area buying from their nearest competitor fell to zero, and sales that they registered from people in the adjacent franchise area went up from zero to 62 – a swing of 148 sales!
