Norfolk Waste Partnership have launched their first AdSmart campaign this September to draw awareness to recycling household waste.
Following in the footsteps of similar initiatives from the North London and Surrey Waste Partnerships, they wanted to educate residents in Norfolk that by giving a little love to their recycling, it can make a difference.
They have used our ability to target households who are at high risk of recycling incorrectly, which will make a difference at the recycling centres throughout the county.
