Gasway, the largest heating company is East Anglia, are back on AdSmart for the 10th campaign. As their Sales and Marketing Manager David Metcalf describes, “ the one thing we are looking for is home-owners. AdSmart is perfect for that… We always assumed that TV advertising was way out of our budget, but we realised that it was actually something we could afford to do, and we had record sales for that month. We had over 35% growth, and every single KPI was at record levels. We’ve gone from using it for one month, to ten months in this financial year. It has been a real success for our business, giving us our best performing month ever in the domestic sector. AdSmart has proved to us that we can now identify the most appropriate audience, in the right areas, and generate the very best return on our advertising” You can read more about Gasway’s experience here.
