Drayton Motors are a Lincolnshire based Kia franchise and we are delighted to welcome them back for their 5th consecutive AdSmart campaign. One of the challenges faced by car retailers is how to get conquest customers to make time to visit the dealership. We think the Drayton Motors TV ad does this brilliantly.
Using a combination of real footage and 2D animation, Darren – the General Manager – and his staff provide the authentic voiceovers for the animated caricatures of themselves. It’s compelling and reassuring, and the fact that they keep coming back suggests that it’s working too!
