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Local Heroes Entry Form

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Last Name *

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Date Submitted

Entry Date

December 04, 2024 - 17:50:06

Company Name *

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Company URL *

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How did you hear about AdSmart *

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Have you advertised on TV before? *

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Has your business been trading for more than 12 months? *

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Tell us a bit about your business *

Please provide an overview of your business, including its mission, key products or services, and target market.

Simon and Ben were inspired to launch Canned Wine Co. in 2019 to deliver a better choice to customers for single serve wine. Quality wines that deliver an experience and connect you to the people and place they come from. All of this could be delivered in a way that didn’t cost the planet. We have now crafted three ranges of canned wines that reflect the many differences that wine has to offer. We want to inspire people to confidently, responsibly and sustainably explore wine by offering exciting award-winning single serve wines - at different price points to be more inclusive. Canned Wine Co. has grown from a local Bath-based company to being served in on-trade venues across the UK, launching our new Heritage range focused on showcasing fine examples from historic wine regions in Waitrose, Ocado and Booths, and reaching customers in multiple EU markets. Canned Wine Co. has established itself as the top premium canned wine in the UK with flagship partners such as the National Trust, National Gallery, Harrods and ATG Entertainment. As a luxury good we believe that the wine industry must lead on sustainability. It is our responsibility to minimise any negative impacts that arise from operating and to create a positive impact for people and the planet. We recognise the responsibility businesses have to create a positive impact and the need to communicate our progress transparently. We want to be humble about our imperfections and continuously learn and share our insights along our sustainability

Sustainability credentials *

Please describe any sustainability certifications, awards, or recognitions your business has received. Additionally, detail any sustainable practices you have implemented in your operations.

Since launching, Canned Wine Co. has set up its supply chain with sustainability at its core, focused on disrupting the traditional wine industry through the use of bulk shipping, rethinking packaging with lightweight aluminium cans and working with organic or regenerative wineries. All partner wineries are screened thoroughly for their sustainable practices across land management, biodiversity, water, carbon and employees. Our purpose is to elevate thoughtful connections between people, planet and place, through wine. People, planet and place form the three pillars of our impact strategy that was published in our Sustainability Roadmap in 2023. People include our employees with focus areas of culture, empowerment, development of a young workforce, diversity &amp; inclusion, as well as helping our customers and local community become more sustainable. Further focus areas are climate action, resource efficiency, sustainable sourcing and traceability. The roadmap reviews our progress so far and the tremendous amount of work ahead of us, based on continuous improvement and learning. We are now Butterfly Mark certified with Positive Luxury who work with luxury brands through an ESG+ assessment, risk and opportunity mapping, transition strategy and verification through certification. We achieved a score of 73% overall in the ESG+ assessment, 46% above the certification standard. Our current sustainability achievements: - Organic certified with the Soil Association - 2022 baseline carbon footprint calculations - B Corp Verification Queue - Sustainable Supplier of the Year at the Drinks Sustainability Awards 2024 - Positive Luxury Premium Drinks Business of the Year 2024 - Marie Claire

Describe how your business engages with the community to promote sustainable behaviour. *

This could include educational initiatives, community projects, partnerships, or other activities. Provide specific examples if possible.

We co-founded the industry association Wine Traders for Alternative Formats. We co-authored an open letter to the government to champion a shift to alternative wine packaging and decarbonising the wine industry. 
We are a funding partner for Every Can Counts, a not-for-profit recycling programme working to inspire people to recycle their empty drinks cans through marketing activities. We have collaborated on several events, including an Earth Day pop-up and Big Feastival in the Southwest.
At London Wine Fair we hosted a panel on whether wine can be both organic and sustainable. We brought together different stakeholders across our wine supply chain to discuss the nuances of sustainability trade-offs in vineyard practices and winemaking choices and encourage open conversations post-event.
We sponsor community events that bring people together in order to encourage sustainable drinks choices and educate around alternative packaging, such as run clubs, book clubs and charity events.
Canned Wine Co. has implemented two days of paid volunteering per annum for employees. Local, sustainability-focused charity partners are chosen for the team day and employees can dedicate another day to activism or volunteering aligned with personal sustainability passions.
As part of our commitment to community engagement, learning and honesty, we have launched a Sustainable Sips blog where we delve into sustainability challenges across the business, such as sustainability of business travel and usefulness of certifications. 
We work closely with the University of Bath, offering placements to students, to appearances on their Management Meets podcast to shed light on our sustainability journey.

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Local Heroes 2024 pitch received

Local Heroes Entry Form